Hello BESO! Meet a fresh, one-of-a-kind smoothie bowl whose branding matches the natural burst of energy—and joy!—it brings to your day.
Visuals filled with custom cut paper–inspired illustrations, organic textures, and bright tropical colors alongside friendly, quirky language help bring BESO to life in-store and online.
role concepting, graphic design
agency Brokaw (2019)
copywriter Annie Ertle
associate creative director Mark McKenzie
creative director Steve McKeown
made while listening to 🎶️ Haley Blais
agency Brokaw (2019)
copywriter Annie Ertle
associate creative director Mark McKenzie
creative director Steve McKeown
made while listening to 🎶️ Haley Blais