When global circumstances put a damper on travel plans in 2020, we proposed that Lake View Cemetery’s breathtaking grounds, unbeatable amenities, and welcoming accommodations made it a surprisingly ideal (final) destination.

Using connected TV, direct mail, and social ads, we invited visitors to join us for a day trip… or a really, really extended stay.

Many of them seized the opportunity of an after-lifetime, resulting in six-figure plot sales and a 3,200% ROI. But don’t worry—there’s still plenty of room for more reservations. (Over 100 years’ worth, in fact.)























Featured on commarts.com
Featured in Communication Arts Interactive Annual 27
Featured in Communication Arts Advertising Annual 62
AAF Cleveland ADDYs Best In Show 2021
AAF District 5 ADDYs Best In Show 2021
role  concepting, art direction, graphic design
agency  Brokaw (2020)
copywriter  Annie Ertle
director of photography  Brandon Jones
motion designer  Sarah Wagner
associate creative director  Mark McKenzie
creative director  Steve McKeown



ABOUTBEHANCE / INSTAGRAM / LINKEDIN / EMAIL


©2024 Allison Beer