PURELL wanted to inspire holiday gift giving—and boost brand awareness during peak germ season—by showcasing fashionable hand sanitizer holders designed by popular brands.

To create a wintery, upscale look and feel, we paired portable PURELL products with seasonal props to create playful snowflake-esque compositions, then added kaleidoscopic animation for extra holiday magic.















role  concepting, art direction, graphic design
agency  Brokaw (2021)
copywriter  Annie Ertle
motion designer  Sarah Wagner
creative director  Mark McKenzie
creative director  Steve McKeown



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