PURELL wanted to inspire holiday gift giving—and boost brand awareness during peak germ season—by showcasing fashionable hand sanitizer holders designed by popular brands.
To create a wintery, upscale look and feel, we paired portable PURELL products with seasonal props to create playful snowflake-esque compositions, then added kaleidoscopic animation for extra holiday magic.
role concepting, art direction, graphic design
agency Brokaw (2021)
copywriter Annie Ertle
motion designer Sarah Wagner
creative director Mark McKenzie
creative director Steve McKeown
made while listening to 🎶️ Japanese Breakfast, Jubilee
agency Brokaw (2021)
copywriter Annie Ertle
motion designer Sarah Wagner
creative director Mark McKenzie
creative director Steve McKeown
made while listening to 🎶️ Japanese Breakfast, Jubilee