Hello BESO! Meet a fresh, one-of-a-kind smoothie bowl whose branding matches the natural burst of energy—and joy!—it brings to your day.

Visuals filled with custom cut paper–inspired illustrations, organic textures, and bright tropical colors alongside friendly, quirky language help bring BESO to life in-store and online.

role  concepting, graphic design
agency  Brokaw (2019)
copywriter  Annie Ertle
associate creative director  Mark McKenzie
creative director  Steve McKeown

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