- role / art direction, graphic design
- agency / Little Jacket (2023)
- creative director & copywriter / Roger Frank
- creative director & letterer / Joey Parlett
- junior designer & illustrator / Abby Coe
To drive year-round tourism, development, and residency in America’s Best Coastal Small Town (according to USA Today), Destination Sandusky needed an identity that proudly displayed the energy of its community—one that respected the city’s past while also looking toward the future.
To make the brand feel uniquely Sandusky, its color palette is taken from downtown architecture and the local landscape, and compositional layouts are determined by the city’s historic Kilbourne Plat street grid. A custom handlettered logo and vintage-inspired illustrations add a nostalgic, Americana feel while bold typography and active language keep the identity fresh and forward-facing.