Allison Beer

Lake View Cemetery

  • role / concepting, art direction, graphic design
  • agency / Brokaw (2020)
  • copywriter / Annie Ertle
  • director of photography / Brandon Jones
  • motion designer / Sarah Wagner
  • creative director / Steve McKeown
  • associate creative director / Mark McKenzie

When global circumstances put a damper on travel plans in 2020, we proposed that Lake View Cemetery’s breathtaking grounds, unbeatable amenities, and welcoming accommodations made it a surprisingly ideal (final) destination.

Using connected TV, direct mail, and social ads, we invited visitors to join us for a day trip… or a really, really extended stay.

Many of them seized the opportunity of an after-lifetime, resulting in $500K in plot sales and a 3,200% ROI. But don’t worry—there’s still plenty of room for more reservations. (Over 100 years’ worth, in fact.)






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