- specs / 76 pages, 10” x 8”, 4-color + PMS 802, perfect bound
- role / concepting, graphic design
- agency / Little Jacket (2024)
- creative director & copywriter / Roger Frank
- photographer / Paul Sobota, TRG Multimedia
Each summer, Little Jacket spends a week with a group of ODA scholars to collaborate on the organization’s annual report. This year, scholars showed a distinct lack of inhibition to get involved and ask questions big and small, leading us to the theme of the report: That’s a good question.
The overall tone of the report is bold, reflecting the scholars’ curiosity throughout our week together. The neon green is bright and attention-grabbing, balanced out with crisp white and full-color photography. More energy is added through dynamic cropping, overlapping elements, and a contrast in scale. The typography—mixing a lively sans serif with an editorial serif—is exciting but grounded, matching the spirit of our scholars and the validity of their inquiries.
With a big concept and a bold design that can’t be ignored, the 2023–2024 report prompts donors to ask themselves: “How can I make an even greater impact next year?”