Allison Beer

PURELL

  • role / concepting, art direction, graphic design
  • agency / Brokaw (2021)
  • copywriter / Annie Ertle
  • motion designer / Sarah Wagner
  • creative director / Steve McKeown
  • creative director / Mark McKenzie
PURELL wanted to inspire holiday gift giving—and boost brand awareness during peak germ season—by showcasing fashionable hand sanitizer holders designed by popular brands.

To create a wintery, upscale look and feel, we paired portable PURELL products with seasonal props to create playful snowflake-esque compositions, then added kaleidoscopic animation for extra holiday magic.







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